In Google Analytics, a pageview is counted every time a page on your website loads.The importance of cookies in analytic systems based on tags.Google Analytics - how it works Scheme by Justin Cutroni :: Types of data sources (logs and tags) User Page Server Log Analytics software Analytics software User Page Server Tag 1 2 3 2 3 1 2 3 3 4 LOGS TAGS How data is collected and how Google Analytics works a. What is - and what is not - Web Analytics b. Conclusion: it all starts with the code 2. Understanding the metrics and dimensions f. More code for further needs: event tracking and e-commerce e. Types of measurement (qualitative and quantitative) Fuente: Dave McClure The Official WAA Definition of Web Analytics d. “ Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage”. ![]() ![]() Understanding what has to be measured Visitors = Possible Conversions Exits Exits No exits Conversions AMAT (acquisition, measurement, analysis and testing) Webtrends is the tool that leads the market. Free tools Analog, Awstats Webalizer are examples. In 1994 was when the first log analyzer appeared. Fortunately they lasted very little time.
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